Nike | “Reactive Sports”
Nike is the most recognizable sports brand on earth, much of due to thier success on social media. Nike's embrace of the digital age has allowed for expansion far and wide and has an instantaneous and ubiquitous presence, always tapping into the cultural zeitgeist. Nike has their mark displayed on athletes competing in sports all around the world, they even sponsor schools and national teams. It is through global social channels that Nike is able to make connections and tell interactive stories full of inspiration and aspiration, as well as be a platform for the world to witness pivotal moments in sports history, in real-time.
REACTIVE SOCIAL
SOCIAL MANAGEMENT & STRATEGY
Bud Light | “2017-2018 Superbowl LII Reactive”
The Super Bowl is the NFL’s championship game and one of the biggest sporting moments of the year! Since the inception of the Super Bowl, in 1967, the day has evolved into somewhat of a “national holiday” spent with friends and family, eating food, and watching commercials, which have now become a cultural phenomenon. In 2017, Anheuser Bush kicked off the Bud Light “Dilly Dilly” campaign, putting a medieval spin on drinking beer and hanging with friends. As one of the NFL’s biggest sponsors, and to pre-heat the “Dilly Dilly” SuperBowl commercials, Bud Light tapped into the ongoing NFL Playoff conversations on social media, congratulating and providing a little encouragement to each team as they “prepped for battle” on their road to Super Bowl Sunday.
