Arc’teryx Portland | “FW22 Veilance Collection”
In Holiday 2022, Arc’teryx Portland received the FW22 Veilience Collection and needed it shot, we had the pleasure of capturing the behind-the-scenes Imagery. The Arc’teryx Veilance collection was created to specialize in crafting advanced technical pieces while providing a refined, minimalistic approach. Arc’teryx has successfully built a reputation for lightweight forms and products engineered to perform in any weather. The FW22 Veilance series included key items like field jackets, long coats and parkas, and heavyweight pants made of breathable and abrasion-resistant fabrics.
PRODUCT MARKETING
PRODUCT MARKETING
Jordan Brand + Nike | “Selected By”
In an effort to address key business needs and elevate Nike products that didn't recieve marketing support, the Nike 365 team created the “Selected By” franchise. During spring 2022, the Nike 365 group approached Jordan Brand’s Digital team to help tell their first-ever Jordan-led “Selected By” story. And with styling as our focal point, we partnered with celebrity stylist, Amiraa V., allowing her to showcase featured products spanning Jordan's Men's, WMNS, and Kids lifestyle business, focusing on a few key Jordan apparel and footwear offerings. With Amiraa’s styling expertise and notoriety in the fashion world, we were able to exhibit some transitional pieces for the seasonal shift from Spring to Summer.
Jordan Brand | “In My Js”
In the midst of the COVID-19 pandemic, and Jordan Brand needed a way to connect with their audience during the airing of ESPN’s “The Last Dance”. This 2020 docuseries focused on Michael Jordan’s final season with the Chicago Bulls, marking the end of one of the NBA’s greatest dynasties and the career of one of the greatest basketball players of all time. We reached out to athletes, entertainment partners, Jordan Family members, and the Nike community to showcase their favorite Js on social by using the hashtag #InMyJs! This moment snowballed into a successful franchise, as an organic way for Jordan Brand to engage with its audience on social media during a time of social distancing. #InMyJs allowed us to highlight the archival collections of the Nike community and the Jordan Family while proving to be a viable influencer seeding strategy for pre-heating upcoming product launches!
LG Mobile | “LG V30”
We were all about creating content that felt real while displaying the products we were tasked with supporting in organic scenarios. To support the LG V30, we spent the day exploring New York City’s Uptown neighborhoods, visiting coffee shops, botanical gardens, and pastry shops capturing photos of LG Mobile’s latest smartphone.